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DURABILITY. SUSTAINABILITY. RELIABILITY.

Meet Our Team

FullForce provides innovative and sustainable engineered concrete systems.
We create constructable solutions and form lasting relationships with our industry partners.
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Jim Yancey
Eastern Regional Manager

Jim serves as the Eastern Region Manager for the FullForce team. He started his sales career in boat sales and eventually serviced as Vice President of Sales & Marketing. Now, he is responsible for sales and technical support for concrete fibers and their applications in the concrete ready-mix industry. He is an active member of the Carolina Ready Mixed Concrete Association. Originally from Northeast Tennessee, Jim attended high school and college in Tennessee. He graduated from East Tennessee State University with a bachelor’s degree in Business Management.

Eastern U.S.
  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Eastern U.S.
  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

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Laurie Leischner
Western US Manager

Laurie serves as the Western US Manager for the FullForce team. Laurie joined the ready-mix industry working for a major ready-mix supplier as a Dispatcher and Plant Operator. She quickly worked her way up to Assistant Operations Manager where she managed accounts and helped with troubleshooting mix designs and plant operations. Laurie also managed a concrete supply store where she gained a wealth of knowledge in concrete finishing and value-added products. Laurie has served as Educational Marketing Director in the medical research and development field, where she managed accounts and sales for over half of the US, with emphasis on product education and account growth and development. Prior to joining the FullForce team, Laurie was self-employed as a Business Strategist and Consultant with a focus on small business development. She earned a bachelor’s degree in Business Administration with concentrations in Marketing and Leadership as well as Organization and Management.

Western U.S.
  • Alaska

  • Hawaii

  • Montana

  • New Mexico

  • North Dakota

  • Oklahoma

  • South Dakota

Western U.S.
  • Alaska

  • Hawaii

  • Montana

  • Next Mexico

  • North Dakota

  • Oklahoma

  • South Dakota

Barry Correll
Technical Sales Manager
Barry serves as a Technical Sales Manager for the Fullforce Team in Arizona, Southern California and Las Vegas, NV. He comes with 20+ years’ experience in the construction distribution channel. Barry started his career with Home Depot and quickly moved up the management ladder, where he opened the first Tool Rental Center and Contractor Pro desk in Monroeville, PA. The last 20 years Barry served in multiple roles with 2 major construction distribution companies. He held the positions of General Manager of Supply Chain, VP of Operations and District Manager for a major Masonry Company in the Arizona market. He went to Arizona State University where he studied Accounting and Harvard University for negotiations.
Western U.S.
  • Arizona

  • Sorthern California

  • La Vegas, Nevada

Western U.S.
  • Arizona

  • Southern California

  • Las Vegas, Nevada

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Engineering/Technical Services

Eric Campbell

Vice President of Technical Services and Research

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Sean Brown, P.E., S.E.

Associate Director of Engineering

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Richie McDowell, PE

Market Development Engineer

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Rachel Burke

Applications Engineer

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Kristina Bass

Pre-Construction Coordinator

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Chris Pio

Market Development Manager

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Nationwide
Aleck Yancey

Director of National Accounts

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Eric Campbell

Vice President of Technical Services and Research

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Kristina Bass

Pre-Construction Coordinator

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Tim Hartsell

Executive Vice President

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Tucker Ellis

Inside Sales Representative

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Technical Sales

Barry Correll

AZ, Southern CA & Southern NV

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Ben Tharp

AL, AR, LA, & MS

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Dan Corneau

CO, NE, & WY

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David Campbell, C.D.T.

KY, TN, & Northern AL

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Joe Moore

Reno, Northern NV & Northern CA

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Michael Fuquay

FL

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Scott Jones

IA, KS, MN, MO, ND, SD, & WI

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Zach McCabe

Northern Idaho, MT, OR, & WA

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Eastern U.S.
Sean Brown, P.E., S.E.

Associate Director of Engineering

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Laurie Leischner

Western US Manager

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Scott Di Loreto

TX

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Jeanie Town

ID, & UT

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Rachel Burke

Applications Engineer

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Richie McDowell, PE

Market Development Engineer

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Scott Barbour, P.E.

NC, & SC

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Leadership

Randy Reed

President & Chief Executive Officer

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Tim Hartsell

Executive Vice President

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Jim Yancey

Vice President, National Sales Manager

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Joe Moore

Technical Sales Manager

Joe serves as a Technical Sales Manager for the FullForce Team in Reno, NV, and Northern California. He comes to the team with multiple years of experience in the ready-mix industry. Joe started his career as a laborer for a mid-sized ready-mix operation, gaining knowledge in all things ready-mix. He quickly worked his way up to plant manager, gaining experience in plant and truck mechanics, batching, dispatching, and testing concrete. Joe brings almost five years of dispatch experience to our team, where he already focused on selling fibers, FiberForce, of course! He received his NRMCA Dispatcher Certification during this time. Joe is originally from the Boise area but grew up in Northern Nevada, where he now lives with his wife and two kids. In his spare time, Joe loves coaching youth sports.

Western U.S.

  • Reno, Nevada

  • Northern California

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Chris Pio

Market Development Manager

Chris Pio is a Market Development Manager for FullForce. Chris focuses on expanding the company’s reach and strengthening relationships across the concrete and construction industries. In his role, he connects engineers, contractors, and ready-mix producers with FullForce’s engineered concrete systems and fiber reinforcement solutions. Prior to joining FullForce, he served as a National Sales Manager for FORTA Concrete Fibers.

Nationwide

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Randy Reed

President & Chief Executive Officer

Prior to founding ABC Polymer Industries in 1994, Mr. Reed served as a Senior Vice President at National Bank of Commerce (NCOM-NASDAQ) in Birmingham, AL. He is currently a member of the Board of Directors for Oakworth Capital Bank (OAKW – OTCQX), Maingate MLP Fund, Robert E. Reed Gastrointestinal Oncology Research Foundation, and a past Board Member for RealtySouth. He is also a member of the Young Presidents’ Organization (YPO) International and the Society of International Business Fellows (SIBF). Randy earned his master’s degree in Public and Private Management from Birmingham-Southern College and his bachelor’s degree in Finance from Auburn University.

Eastern U.S.

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

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Tim Hartsell

Executive Vice President

Tim serves as the Executive Vice President for the FullForce team, supervising the company’s Technical Sales Managers and working with national accounts to ensure that the company and team deliver on FullForce’s value-added guarantee. Tim has deep roots in the ready-mix industry and enjoys helping his customers value-engineer the concrete projects that are candidates for fiber reinforced concrete (FRC). He has a passion for using his experience and expertise to show how FRC can be utilized effectively in a wide variety of applications. He launched his business career in 1994 with a major ready-mix producer and learned all facets of the ready-mix business, initially working in the operations side of the business serving as Plant Operator and Operations Manager before moving into sales as Sales Manager. In 2008, Tim accepted a position with Fibermesh (now Propex Concrete Systems) where he served as a Territory Sales Manager and later serving as Propex’s Western Regional Manager and Technical Sales Manager. Tim currently serves on the Oregon American Concrete Institute (OACI) and the OACI Excellence in Concrete Boards of Directors. He is actively involved in the industry in his home state, where he is a member of the Oregon Concrete and Aggregate Producers Association (OCAPA) Board of Technology and serves as Vice Chair of the Promotion Committee.

Nationwide

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

David Campbell, CDT

Technical Sales Manager

David serves as a Technical Sales Manager for the FullForce team. David has over ten years of experience in the construction industry, beginning his career working with General Contractors, managing projects ranging from interior buildouts to class A office buildings. Before joining the FullForce team, David served as the Tennessee and Alabama Technical Territory Manager for Dimensional Metals. He is a LEED Green Associate and holds an active Construction Document Technology (CDT) certification issued by the Construction Specifications Institute (CSI). David graduated from the Concrete Industry Management (CIM) program at Middle Tennessee State University. During his time at MTSU, he completed three internships, including a summer with Baker Concrete renovating and repaving the Bristol Motor Speedway.

Eastern U.S.

  • Kentucky

  • Northern Alabama

  • Tennessee

Michael Fuquay

Technical Sales Manager

Michael serves as a Technical Sales Manager for the FullForce team. He has over 14+ years of experience in both inside and outside sales. In conjunction with being a licensee in the agricultural market in developing innovative microbial products to fruition, he brings real-world service industry experience, both internationally and domestically, to the Florida market. Now he handles the sales and technical support for concrete fibers and applications for the Florida Concrete Ready-Mix Industry and its many channels. Michael is an active member of the Florida Concrete & Products Association. He is originally from South Mississippi, where he attended Mississippi State University and studied marketing and business administration.

Eastern U.S.

  • Florida

Ben Tharp

Technical Sales Manager

Ben serves as a Technical Sales Manager for the FullForce team. He has over ten years of experience in the ready-mix industry and has previously served as both a Quality Assurance Manager and a Sales Manager for ready-mix concrete. He is a member of the Concrete and Aggregates Association of Louisiana and Mississippi Concrete Association. He is originally from Southwest Mississippi and graduated from The University of Southern Mississippi with a bachelor’s degree in Science in Construction Engineering Technology.

Eastern U.S.

  • Alabama

  • Arkansas

  • Louisiana

  • Mississippi

Jim Yancey

Vice President,
National Sales Manager

Jim serves as the Vice President, National Sales Manager for the FullForce team. He started his sales career in boat sales and eventually served as Vice President of Sales & Marketing. Now, he is responsible for sales and technical support for concrete fibers and their applications in the concrete ready-mix industry. He is an active member of the Carolinas Ready Mixed Concrete Association.

Originally from Northeast Tennessee, Jim graduated from East Tennessee State University with a bachelor’s degree in Business Management.

Eastern U.S.

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Barry Correll

Technical Sales Manager

Barry serves as a Technical Sales Manager for the FullForce Team in Arizona, Southern California and Las Vegas, NV. He comes with 20+ years’ experience in the construction distribution channel. Barry started his career with Home Depot and quickly moved up the management ladder, where he opened the first Tool Rental Center and Contractor Pro desk in Monroeville, PA. The last 20 years Barry served in multiple roles with 2 major construction distribution companies. He held the positions of General Manager of Supply Chain, VP of Operations and District Manager for a major Masonry Company in the Arizona market. He went to Arizona State University where he studied Accounting and Harvard University for negotiations.

Western U.S.

  • Arizona

  • Sorthern California

  • Las Vegas, Nevada

Zach McCabe

Technical Sales Manager

Zach serves as a Technical Sales Manager for the FullForce Team in Washington and Oregon. He comes to our team with over two decades of experience in the concrete industry, bringing a wealth of knowledge in concrete pumping, laser screeding, and project management. After working with one of the leading concrete contracting firms in the Northwest, Zach has gained first-hand experience with FullForce products and their benefits to concrete finishers through ownership. His dedication to excellence and deep industry knowledge make him a trusted partner in delivering top-quality solutions that consistently exceed expectations.

Western U.S.

  • Northern Idaho

  • Montana

  • Oregon

  • Washington

Scott Jones

Technical Sales Manager

Scott is a Technical Sales Manager at FullForce, bringing more than 25 years of experience in the professional application of steel, synthetic, and cellulose fibers. He is widely recognized for his ability to educate engineers, architects, contractors, and ready-mix producers on the benefits of fiber-reinforced concrete, helping to drive comfort, confidence, and adoption across the industry. His consultative approach has led to the successful specification of fiber systems on numerous high-profile projects.

Contractors, suppliers, and owners alike rely on Scott’s expertise in designing high-performing floors and pavements using both steel and synthetic fibers. Before joining FullForce, he served as a Sales Manager responsible for introducing cellulose fibers to the U.S. concrete market. He later became the Business Development Director for Fabpro Polymers. Scott holds a bachelor’s degree in Economics.

Western U.S.

  • Iowa

  • Kansas

  • Minnesota

  • Missouri

  • North Dakota

  • South Dakota

  • Wisconsin

Dan Corneau

Technical Sales Manager

Dan serves as a Technical Sales Manager for the FullForce team. He comes to our team bringing 15 years of experience in the concrete industry where he started as a ready-mix delivery driver and quickly became a plant manager. There he gained experience in plant mechanics and material handling as well as concrete batching and testing. After that, he went into concrete sales where he learned mix design performance requirements and value-engineering principles including fiber conversions to replace the use of rebar. Most recently Dan served as the Value-Added Sales Manager for a large concrete producer in the Denver market. In 2021, Dan received a certificate for completing the Developing Industry Leaders program with the National Ready Mixed Concrete Association (NRMCA). He has also served on the board of directors and central market committee of the Colorado Ready Mixed Concrete Association (CRMCA). He achieved his bachelor’s degree in Business Management from the University of Phoenix.

Western U.S.

  • Colorado

  • Nebraska

  • Wyoming

Kristina Bass

Pre-Construction Coordinator

Kristina serves as the Pre-Construction Coordinator for the FullForce team. She works alongside engineers, concrete contractors, general contractors, DOT officials and the ready-mix industry. She has certifications in ACI Concrete Field Testing Technician – Grade I and NRMCA Field Testing Technician Grade II, including the completion of the NRMCA short course. Kristina graduated from Auburn University with a bachelor’s degree in Mechanical Engineering and a minor in Business and Nuclear Power Generation Systems.

Nationwide

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Rachel Burke

Applications Engineer

Rachel serves as an applications engineer for FullForce. She holds a Bachelor of Science in Civil Engineering from the University of Nevada, Reno. She began her career as a project engineer at Granite Construction, where she was responsible for overseeing project timelines, budgeting and forecasting, materials purchasing, and QA/QC. Rachel collaborated with DOT officials, local City Engineers, and the Reno-Tahoe Airport Authority, contributing to various projects, including highway paving, sidewalk rehabilitations, and aircraft apron reconstructions. Rachel went on to pursue an M.Ed. in Secondary Education from University of Nevada. As a science and mathematics teacher, she dedicated herself to inspiring students and nurturing their interest in engineering.

Nationwide

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Richie McDowell, PE

Marketing Development Engineer

Richie is a seasoned professional with over two decades of experience in engineering and construction management. Currently serving as a Market Development Engineer at FullForce, Richie brings expertise in project development and client engagement. Richie has a Master’s in Construction Engineering Management from the University of Alabama at Birmingham and a Bachelor’s in Civil Engineering from Auburn University.

Nationwide

  • Connecticut

  • Delaware

  • Illinois

  • Indiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • New Hampshire

  • New Hampshire

  • New Jersey

  • New York

  • Ohio

  • Vermont

  • Virginia

  • West Virginia

Sean Brown, P.E., S.E.

Associate Director of Engineering

Sean serves as Associate Director of Engineering for the FullForce team. His primary responsibility is to provide engineering support for customers and assist with the analysis and design of fiber reinforced concrete. Prior to joining the FullForce team, Sean served as a Senior Structural Engineer for SNC Lavalin. Sean is active in the Fiber Reinforced Concrete Association (FRCA), American Concrete Institute (ACI), and American Society of Civil Engineers (ASCE). He is well versed in structural design and is licensed as both a Professional Engineer and Structural Engineer. Sean holds a master’s degree in Civil Engineering along with a bachelor’s degree in Business Administration and Civil Engineering from the University of Nevada, Reno.

Nationwide

  • Alaska

  • Hawaii

  • Montana

  • New Mexico

  • North Dakota

  • Oklahoma

  • South Dakota

Eric Campbell

Vice President of Technical Services and Research & Development

Eric serves as the Vice President of Technical Services and Research & Development for the FullForce team. He has over 20 years of experience in concrete technology, including concrete mix design, supplementary cementing materials, steel and synthetic fibers, chemical admixtures, and concrete slab-on-grade design with extended joint spacing. Eric has extensive knowledge in evaluating, designing, and optimizing concrete mixtures to meet applicable specifications; analyzing and evaluating test results; comparing and selecting design alternatives, conducting concrete training classes; and investigating concrete field problems. Prior to joining the FullForce team, Eric served as Technical Sales Engineer for BASF, Euclid Chemical, Propex, and Boral Material Technologies. Eric holds a bachelor’s degree in Biological Engineering from the University of Georgia and a Master of Business Administration (MBA) from Kennesaw State University.

Eastern U.S.

  • Georgia